Trump’s pick to lead the Health Department is targeting a multibillion-dollar ad market that’s one of the biggest spenders on ...

President-elect Donald Trump’s administration is expected to push to ban TV advertising for prescription drugs — but Big ...

Drug ads on TV are so ubiquitous that they make one long for detergent or cereal ads to break the monotony. If the incoming ...

Skyrizi had an estimated national TV ad spend of $367.7 million — the highest ad spend of any brand in the top 10.

Robert F. Kennedy, Jr. and I do not have much in common.He grew up on his family’s estate, Hickory Hill, in Virginia. I grew up on a 2-block street in Haymount. He had 10 siblings. I have 1. Our ...

Robert F. Kennedy Jr., President-elect Donald J. Trump’s choice for health secretary, is a longtime critic of pharmaceutical advertising on TV, arguing that it leads broadcasters to more ...

Robert F. Kennedy Jr. has reportedly secured the votes needed for confirmation as Secretary of Health and Human Services (HHS).

So awards ceremonies recognising the best creativity on show in healthcare advertising are always going to trigger mixed reactions, with the one I attended on 1 July being no different. Launched ...

A possible ban on DTC pharma ads poses 'biggest threat' of RFK Jr.'s HHS appointment: analyst A total ban on consumer-facing ads would likely face too many legal challenges to ever be enacted ...

Here are 5 tips designed to help pharma marketers set a tone for their messaging this year, as suggested by a group of their peers.