There are many ways you can get a video made for your business. Many claim that they are a video production company but there ...

Paid media involves paying for advertising space to promote a brand. It differs from earned and owned media, which rely on organic reach and brand control. Popular paid media channels include social ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

For many startups, frugality is a necessity. It can also be a choice and a keen motivator. Take Zoho for example, which hit ...

Mike Maynard is the CEO at Napier, a marketing agency for B2B technology firms that accelerates the customer journey for ...

Media envy is not just the feeling of jealousy marketers and businesses feel when they see great work by a competitor. In advertising, media envy can be wonder and respect. It can drive intensity to ...

Discover how Zennials are reshaping retail with social media marketing, authenticity, and evolving consumer behavior in a ...

The Financial Conduct Authority (FCA) has launched an investigation into the activities of 20 social media influencers, or ‘finfluencers’, who are being interviewed under caution for potentially ...

Paras Shah, the senior director of digital media at the CPG giant, reminds retail media networks “that is your full funnel — not my full funnel.” ...

The warning comes as 20 unnamed influencers are being interviewed voluntarily by the Financial Conduct Authority ...

The Financial Conduct Authority said 20 social media influencers - dubbed 'finfluencers' - are being interviewed under ...

PROMOTING any product on any platform without the permission of the parties concerned is wrong and to some extent, legal ...