These violet-hued cleansers improve the tone of lighter hair — specifically grays and blondes. In order to properly select the best purple shampoo for your particular blonde tone and hair ...

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To maintain the colour, a purple or ‘silver’ shampoo is a non-negotiable. These boast violet pigment that counteracts orange brassiness in blonde hair although if you leave them in a little ...

If it’s minimal upkeep you’re after, opt for highlights that still allow your natural hair ... blonde, platinum and grey, these ashy tones styled into a loose wave requires regular purple ...