When most companies want to sell a few extra cans of soda, they hire a celeb and shoot an over the top Superbowl commercial.

Ahead of the iconic Four Hills Tournament, World Cup-winner Andreas Wellinger explains what ski jumping feels like, what you need to succeed and how to keep it easy despite the very obvious risks.

Michelle Bruton covers action sports and the Olympics and Paralympics. Jake Canter jumps over Zeb Powell at Red Bull Slide In Tour ... prowess at Cataloochee Ski Area before moving to Vermont ...