When most companies want to sell a few extra cans of soda, they hire a celeb and shoot an over the top Superbowl commercial.

Guldman, who received support from Sugar Bowl's President and CEO Bridget Legnavsky, envisioned a ski event that drew inspiration from, in part, Red Bull Rampage, a mountain biking competition.

Ahead of the iconic Four Hills Tournament, World Cup-winner Andreas Wellinger explains what ski jumping feels like, what you need to succeed and how to keep it easy despite the very obvious risks.