You see, Volvo’s old car museum, which used to be in the Gothenburg suburb of Arendal, was a very traditional car museum. A ...

The World of Volvo, born from a partnership between Volvo Cars and Volvo Group, is a museum and event space designed as a demonstration of the human-centric philosophy laid out by its founders.

That was where, until late last year, you would have found the Volvo Museum. This brought together ... “We want to show the visitors that Volvo is broader than just vehicles,” says Wrahme.