Social media's double-edged sword: Study links both active and passive use to rising loneliness
In an age where social media promises to connect us, a Baylor University study reveals a sobering paradox—the more time we ...
Warc2y
The Globalization of Social Media: Consumer Relationships with Brands Evolve in the Digital Space
Since Universal McCann (UM) initiated its “Wave” global social media study series in 2006, the dynamics, behaviors, and even structures of the ecosystem have evolved and changed dramatically. For ...
Hosted on MSN17d
World’s social media giants now feel old-African
It is 2024, and the global order is dominated by giant American and Chinese social media platforms. However, these supposedly modern information vehicles operate much like the media did in Africa ...
Pakistan Today18d
Impact of social media on Pakistan’s cultural identity
In the midst of digitalization, Pakistan, a country with a rich and varied cultural legacy, finds itself at the nexus of tradition and modernity. Preserving the Nation’s cultural identity is more im ...