Tech giant Sony leveraged its partnership with e-commerce giant Amazon ... In compiling a recent case for long-term, sustained investment in brand, we were able to support key marketing principles ...

with the game potentially being a massive element of Sony's marketing strategy for the next steps of PlayStation hardware. GTA 6 is finally on the horizon, and there is one GTA 5 Online feature ...

His point is that this may not be successful because Sony has had little success penetrating the market for computers. He appears skeptical of the marketing department's ability to market an already ...

To receive full access to Campaign's content including: Unrestricted access to all The Information and The Knowledge content Access to Campaign's in-depth features and coveted reports including ...

C. Edward Brice has more than 18 years of global marketing experience from SAP AG and Sony Corporation. He is the senior vice president of Worldwide Marketing for Lumension.

The night opened with a warm welcome from Dea Lawrence, Variety's chief operating and marketing officer, followed by quick ...

Sony Group Corporation has signed a strategic capital and business alliance agreement with Kadokawa Corporation to conduct a ...

Sony released the first 8 minutes to generate buzz. Concerns arise over Sony's desperate marketing tactics. Sony's latest Spiderverse movie, Kraven the Hunter, will be released on December 13 ...