Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost. If you look at the archives, TAG Heuer's watches ...

It may only be January, but it seems likely that the most valuable sponsorship deal in luxury watchmaking this year has ...

Stellar timekeeping and functional design are the crux of pretty much everything in the respective worlds of motorsport and ...

TAG Heuer launched new motorsport-inspired watches during the LVMH Watch Week event. The post TAG Heuer unveils ...

TAG Heuer is also the official timekeeper and watch for the team and had the back ... itself but also because it shows how Vodafone McLaren Mercedes is looking to master time and precision as ...

The new TAG Heuer Formula 1 Chronograph collection comprises five watches, fitted with automatic Caliber 16 and featuring ...

TAG Heuer returns as an Official Partner and timekeeper for Formula 1 as the FIA celebrates 75 years of storied motorsports history.

We spoke to the Swiss brand's chief marketing officer, George Ciz, and heritage director, Nicholas Biebuyck, about the move ...

In July, the watch company was in talks to ... After its timekeeping title was handed over, TAG Heuer still remained as a major sponsor for McLaren until 2015 and in 2016, became the official ...

During last year’s LVMH Watch Week, TAG Heuer revealed a duo of Carrera Chronographs with alluring teal green dials with ...

Six years later, the owners of McLaren acquired Heuer and put its new TAG Heuer logo on the 1986 World Drivers' Championship car of Alain Prost. If you look at the archives, TAG Heuer's watches ...