Walgreens replaced its refrigerator doors with digitized ad-laden glass. It might become a $200 million debacle
Cooler Screens shut down access to hundreds of the digitized fridge doors, which Walgreens claims affected sales.
Walgreens' digital doors looked cool — but ended up a $200 million disaster
In a high-profile experiment, Walgreens (WBA) sought to modernize its stores by replacing traditional refrigerator doors with ...
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Walgreens' Ad-Laden Freezer Door Screens Were a $200 Million Disaster
The convenience store chain is still committed to covering its refrigerators and frozen food aisles with on-screen ads, though.
Walgreens Regrets Replacing Fridge Doors With Smart Screens, Creating Techno-Dystopia Vibes
Turns out putting everything behind locked glass and ad-covered screens does not create a welcoming shopping environment.
Walgreens' smart freezer doors were a $200 million misstep
The pharmacy chain started testing digitized refrigerator screens from a startup named Cooler Screens at select stores in ...
Walgreens Is Smarting From Its $200 Million Fight Over a Fridge
A startup promised the pharmacy chain its high-tech coolers would track shoppers and spark an in-store ad revolution.
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Walgreens replaced its refrigerator doors with digitized ad-laden glass. It might become a $200 million debacle
Walgreens and Cooler Screens are suing each other after the pharmacy chain tried to get out of its contract with the company that installed refrigerator doors that can display digital ads.