Yahoo Demand-Side Platform (DSP) has announced two strategic partnerships to expand its reach in commerce media and hired retail media veteran Mike… Get free access to tactical tips, invaluable ...

Yahoo DSP has integrated its ConnectID with Snowflake Data Clean Rooms, enabling advertisers who leverage Snowflake Data Clean Rooms to onboard their data onto the Yahoo DSP, match the data against ...

NEW YORK—Yahoo DSP has announced a new integration that enables advertisers who leverage Snowflake Data Clean Rooms to seamlessly onboard their data onto the Yahoo DSP. As advertisers seek ...

"One of the main drivers of that for me to start making hardware and software was that I couldn't get the sounds that I ...

Buy now pay later finance group Afterpay is launching its own retail media network in partnership with Yahoo DSP (Demand-Side Platform). IPG, GroupM, Omnicom and Dentsu are part of Afterpay ...

IRVINE, Calif., September 16, 2024--Viant Technology Inc. (NASDAQ: DSP) has launched ViantAI, an advanced AI-powered platform set to reshape how programmatic advertising is planned, purchased and ...

Powerful new partnerships and market-leading advertising tools are at the centre of Yahoo DSP’s innovation roadmap unveiled at its 2025 Newfronts event. Yahoo DSP partners are set to benefit ...

When you buy through links on our articles, Future and its syndication partners may earn a commission. Neural DSP has revealed its ambitious follow-up to the Quad Cortex – the smaller, more ...

Additionally, Zeta’s Data Cloud is now interoperable with Yahoo ConnectID, enabling Yahoo DSP users to seamlessly activate audiences to deliver higher returns on investment. "As Yahoo continues ...

Last year, Adelaide launched targeting based on its proprietary Attention Unit (AU) in partnership with Yahoo DSP and SSPs, such as Sharethrough. Now, its pre-bid integration with The Trade Desk, the ...

Colossus Media LLC ("Colossus SSP"), a subsidiary of the only Black-owned publicly traded advertising technology company, ...

Yahoo DSP has announced a new integration that enables advertisers who leverage Snowflake Data Clean Rooms to seamlessly onboard their data onto the Yahoo DSP — unlocking the ability to match the data ...