Philadelphia Eagles fans will be swooning on Valentine's Day as they swarm the city for a Super Bowl parade. There'll be a lot of love to go around.

As love fills the air before Valentine's Day, a storm of uncertainty looms over local businesses due to the Eagles' Super Bowl parade scheduled for this Friday.

The celebration is falling on what is traditionally their busiest day of the year. Some owners worry it'll hurt walk-in sales, which can make up as much as 60% of their business on the holiday.

The Philadelphia Eagles are fresh off their 40-22 win in Super Bowl LIX and wasting no time getting prepared for their Super Bowl parade, which will take place on Friday, Feb. 14, with more specific details to be released soon.

Jalen Hurts is becoming quite the marketing genius. As the Super Bowl MVP starts to plan a wedding, he leaned into the Valentine's Day spirit while enjoying a celebratory parade. Jordan Brand has started a 'Love,

Jimmy pens his Thank You Notes to waterfalls, Super Bowl commercials and other things.

Swooning fans screamed and cheered Friday as Super Bowl MVP Jalen Hurts and Philadelphia Eagles owner Jeffrey Lurie took turns hoisting the Vince Lombardi Trophy at the start of the team’s victory

Philadelphia Eagles hint at Super Bowl 59 parade being on a Friday Valentines Day after 40-22 win over Kansas City Chiefs in Super Bowl LIX

The crew at Madame Chrysanthemum were in high spirits as they worked to get ahead of the Valentine's Day rush with their floral designs.

The Philadelphia Eagles' Super Bowl victory parade kicked off Friday morning with the festivities beginning at Lincoln Financial Field. The route will take the team to the steps of the Philadelphia Museum of Art where a formal ceremony will be held.