X's pool of advertisers is growing, but it's far from recouping the revenue lost in the ad exodus following Musk's 2022 takeover.

However, since November 2023, when Apple stopped advertising on Musk's X, the platform formerly known as Twitter, a lot has happened. Namely, Donald Trump was elected president once again, and this time, Musk is essentially operating as his right-hand man.

Apple was among several major advertisers, including Amazon, Disney, Comcast, Warner Bros. Discovery, and IBM, to pull out of the platform in November 2023 over concerns regarding controversial remarks about antisemitic conspiracy theories and white pride made by X owner Elon Musk.

Elon Musk's close ties to the president is one factor enticing advertisers to return and investors to buy its debt.

Apple has resumed advertising on Elon Musk’s X social network as of this week. Apple had halted all advertising