Conducted with OMG, the study touts Snapchat’s creator ecosystem at a time when TikTok’s future in the U.S. remains ...

Market research lies at the basis of any company’s success. It offers the best means to connect the business to its target ...

We've all seen the marketing message "handmade with love." It's designed to tug at our heartstrings, suggesting extra care and affection went into crafting a product.

The latest academic analysis suggests the growth of ETFs has improved the efficiency of stock pricing at the market level, a ...

It’s a common assumption that music streaming has changed how we listen to music in a physical sense, but a new study has revealed just how streaming has impacted consumers’ listening tastes. The ...

When it comes to getting people to want to go places, the future is ever more lovely than the past, according to a new study. The study found that forestalgia-focused destination ads -- those that ...

Researchers at Ohio State University crunched a decade’s worth of offers from retail electricity suppliers and found that for ...

When big pharmaceutical companies merge, the perception is that drug prices rise, but a University of Iowa study finds that’s ...