Alexander Zachariah aka Zach, the brand whiz with over three decades of experience in the Indian advertising industry, believes that strong brands are not built overnight. The Managing Director of ...

The role of marketing in B2B organizations has undergone a significant transformation in recent years. Once limited to building brand awareness through tactical means, marketing has evolved into a ...

Our subscribers play a decisive role in finalization of our annual list of Top Quick Commerce Companies In India - 2024 by nominating those which have served them with excellence and are praiseworthy.

Booming exponentially, the digital marketing industry is evolving as a major marketing trend of the 21st century intensified by digitization and rapid internet penetration. Contributing to this ...

The advent of e-commerce has brought about new perspectives to the B2C transaction patterns and has made buying and selling very smooth and seamless. However, when it comes to B2B, we can still ...

The public relations industry in India has been experiencing rapid growth, with a notable 13 percent increase in 2022, and is projected to continue on an upward trajectory. While still smaller than ...

Health care marketing and communications service companies play an extremely important role in acting like a bridge between the health care providers and their intended audiences: the patients, ...

Traditional marketing is geographically constrained, and developing a worldwide marketing plan may be challenging, expensive, and time-consuming. Targeting a specific audience with ...

The New Marketing Buzz Word Since late 2020s, the online tactics has become the buzz word in the marketing world. Affiliate Marketing is one of the most popular strategies used to monetize web ...

Any business requires a lot of research analytics for strategizing and putting the best foot forward for critical business decisions, especially while entering a new market. Many research and ...

The Indian PR industry is growing at a very fast pace. With increasing number of companies in the business ecosystem and many foreign corporations setting their offices in India, the need for ...