The co-founder of Evolute Global describes how brands can leverage their history to stand out in a crowded marketplace and ...

If its managing director, Sandeep Lodha, has his way, this could happen soon, starting with one brand before expanding to the ...

The Publicis Groupe CEO spoke publicly in the UK for the first time in six years at the Campaign Live conference.

Myntra has launched another fun film showcasing India’s most iconic trios for the 'Multiverse of fashion'. The ecommerce ...

On the occasion of Gandhi Jayanti, Aditya Birla Group, a global conglomerate, released its campaign, ‘Instruments of Change’, ...

A Publicis Groupe research highlights new opportunities for brands within this rapidly evolving consumer landscape, and ways ...

The latest appointments and account wins from FCB Interface, YRF Talent, IAA India Chapter, JioCinema, Veritas Partners, ...

Articles written by Shaunak Mukherjee ...

With India's crisis communication landscape evolving rapidly, brands must be prepared for unpredictable challenges. Apexx Media Brand Creators director offers a seven-point crisis communication ...

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