As 2024 draws to a close, the advertising and marketing landscape has seen an increasing reliance on artificial intelligence ...

Targeted at media buyers and publishers, the new ad tool, Magnite Audiences, is available for activation in India and ...

The latest ad films and campaigns from brands like Bakingo, Lay’s, CYLNDR, Flipkart, The Sleep Company, Voltas, Dabur, ...

The American author known for his adventurous storytelling, Jack London (real name: John Griffith Chaney), was enamoured with ...

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Adapting to changing consumer demands and implementing nimble, customer-focused marketing strategies can help revive the languishing malls in Indian cities, says the chief operating officer for real ...

While this merger promises growth, the ad veteran cautions that the companies must avoid missteps from Omnicom’s failed Publicis deal, especially on leadership and culture.

As 2024 approaches its conclusion and end-of-year lists begin trickling in reminding us of what was and what could have been, Google has released its 14th annual global Year In Search film—part of a ...

From the digital success stories of Zomato to Nykaa to behemoths like Nike or Coca-Cola, their success lies in well-defined purpose, says the founder and national creative director of Atomium Labs.

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Animal’s senior partner opines that the Omnicom-IPG merger pressures independents to double down on creativity, offering a unique edge against automated mega-agency dominance.