From Stowe to Switzerland, Vail Resorts transformed skiing. Now, on one of the busiest ski weekends of the year, customers are pushing back.
A Skier Is Suing Vail Resorts
Vail Resorts issued its annual early season update to investors on Thursday, reporting that season-to-date total skier visits through Jan. 5 are down 0.3% compared to the same period last season. But total lift ticket revenue
Across the internet, skiers and snowboarders swore off buying an Epic Pass and Vail Resorts (MTN) stock after Park City Mountain buckled under the weight of the holiday crush, a storm and a ski patrol and safety worker strike.
Vail Resorts says it will offer a discount on next year's pass to anyone who skied or snowboarded at Park City Mountain during the patrol strike between Dec. 27 and Jan. 8.
The information, shared in a news release from Vail Resorts, comes only a few short days after the widely-publicized Park City Mountain patrol strike.
A class action lawsuit against Vail Resorts gains momentum as hundreds of affected customers claim the company failed to disclose the impacts of a ski patrol strike, ruining their vacations.
Vail Resorts, which faced backlash over a Park City ski patrol strike, gets hate from locals and ski bums over the corporatization of skiing.
Despite fewer overall visitors and a strike, higher pass prices allowed Vail Resorts to increase its 2024/2025 season lift revenue.
The Park City Ski Professional Ski Patrol Association claimed victory, saying in a statement that Colorado-based Vail Resorts, which owns Park City Mountain Resort, acceded to its key demands including a $2-an-hour base pay increase and raises for senior ski patrollers.
After a 10-day long strike, the Park City Professional Ski Patrol Association announced a new contract with Vail addressing patroller concerns.
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