Shift your optimization mindset in 2025 with fresh strategies for keywords, Performance Max, and audience targeting.

Google Performance Max has become the hub of the company's advertising system, but marketers continue to express concerns ...

Meta's new AI features for advertisers include automated campaign optimization and personalized recommendations.

By Mike Villalobos, VP of Strategy and Partnerships at Seedtag.

With AdEspresso on board, Hootsuite is now launching Hootsuite Ads, a Facebook and Instagram optimization solution. In October, Hootsuite partnered with six different social media ad tech startups ...