In a recent report, Gurman details how Apple is looking to expand advertising across its services, with sources pointing to an all-hands meeting where the Maps team discussed potential strategies. Apple has previously explored the idea of search-based ads for Maps.

It’s 2025, and somehow, Apple Maps still doesn’t have ads. While virtually all of the competition has implemented some form of advertisements in their mobile

Open the App Store app on your iPhone and pretty soon you’ll spot an ad: I’m seeing one for Temu on the front page, and a search for “monster hunter” surfaces another for Honkai: Star Rail before we get to any games of that name. This is mildly annoying and makes it slightly harder to find the apps you want, but including ads makes Apple money.

Reports say that Apple is thinking about making money off of its Maps software by incorporating Apple Maps Paid Search