TV advertising needs to be relevant in relation to other channels that consumers interact with, and in relation to their evolving daily lives. Televisions are starting to deliver personalized content ...

Are your ads funding lies? Social media's prioritisation of engagement over truth puts brands at risk. So, how can marketers ...

Even as firefighters still struggle to contain the historic wildfires that destroyed thousands of homes in Los Angeles over the past week, questions are swirling about how the city can address a ...

Thousands have signed a petition imploring the world's biggest advertising agency, WPP, to revoke a new rule forcing employees to attend the office four days a week. Mark Read, the chief executive ...

To actually justify the CTV advertising meaning, a classic example would be advertising a new video game to someone who owns an Xbox or recommending a new pair of hiking boots to someone who watches ...

As we outline in The Lancet, having a larger body shouldn’t mean you’re diagnosed with “clinical obesity”. Such a diagnosis should depend on the level and location of body fat – and ...

But what does it mean for a fire to be 0% contained—as is the case currently for the Eaton and Kenneth fires—or 6% contained like the Palisades fire, 10% contained like the Hurst fire ...

Brand marketing is more than just logos and colours - it’s about creating an unforgettable experience that emotionally connects with your audience. Imagine walking into a room packed with people. Some ...

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And why do they get the trophy for best picture at the Oscars? By Brooks Barnes Do you have a question for our culture writers and editors? Ask us here. Q: Why do the Oscars honor producers when a ...

Jimmy Fallon on Tuesday jumped into character as Nicolas Cage as he analyzed Donald Trump’s recent meetings with tech bosses. The president-elect will by tomorrow “have met with executives from Meta, ...