Alabama receiver Ryan Williams and other Crimson Tide players are among college football players who have signed group licensing agreements for their name, image and likeness to be used in video games. Yahoo Sports broke the news in what the outlet suggests “is expected to be the single largest commercial deal in the industry’s history.”

Ryan Williams ' days as a 17-year-old are almost over.

Ryan Williams celebrated his 18th birthday with a signature NIL deal, but with a twist for Alabama's electric receiver.

Alabama standout wide receiver Ryan Williams celebrated his 18th birthday by signing an NIL deal with nail polish brand, “Sally Hansen."

When it comes to NIL opportunities in college sports, like in other industries, it's all about the right fit for the athlete and the brand. That certainly holds true for Alabama star wide receiver Ryan Williams,

Alabama wide receiver Ryan Williams landed a new NIL deal after a standout freshman season. The five-star recruit quickly made a name for himself by tallying 865 receiving yards and eight touchdowns in his collegiate debut.

When the storm hits, only the real ones stay afloat. The post $2.3M Ryan Williams Turns Tradition to Profit as Alabama WR Announces Billion-Dollar NIL Move appeared first on EssentiallySports.