When it comes to Apple’s business, just as the iMac and iPod matched the zeitgeist, the company must now develop its business ...

I compiled Apple's top ten major areas of innovation over the past 25 years. Let's look at the decisions that led to this ...

Apple stock lifted following guidance for the current quarter after the company reported a drop in ​iPhone and China sales.

Proxy advisory firm Institutional Shareholder Services on Friday recommended that Apple shareholders vote against an investor ...

Warren Buffett's Berkshire Hathaway trimmed its position in Apple and established a new position in Domino's Pizza, a stock ...

As DeepSeek disrupts AI with low-cost innovation, and tech giants battle for users - Apple sticks to its slow-and-steady ...

Apple is well-positioned with its AI strategy as DeepSeek rocks the tech world, analysts and tech leaders told Fortune.

An ancillary conclusion from the DeepSeek introduction? It appeared to validate Apple 's ( AAPL 1.67%) AI strategy, which had come under criticism over the past couple years. As it turns out, Tim Cook ...

The longtime consulting leader and former vice president of inclusion and diversity at Apple shares her thoughts on today's ...

These days, nothing is certain about the tech market or the world at large. Even Nvidia's seemingly bulletproof stock took a ...

Apple's strategy, criticized for the past couple ... huge amounts on uncertain new inventions makes for a very derisked business model. Given that large language models are now set to become ...

Apple Inc. (NASDAQ:AAPL), the tech giant known for its innovative products and services, continues to navigate a complex ...