scmp.com3y
BTS to collaborate with McDonald’s for special meal set
McDonald’s and BTS, two of the most well-known names worldwide, are pairing up for a special menu collaboration. On Monday, the fast food chain announced it would launch The BTS Meal starting ...
scmp.com3y
‘BTS McDonald’s Meal’ review: We stan the Cajun sauce
The BTS McDonald’s meal has been a highly anticipated drop from the fast food chain since it was announced, and it didn’t disappoint. We arrived at the McDonald’s on Castle Road just before ...
Warc1y
The value of authenticity: A marketing lesson by BTS x McDonald’s
Brands can get tips for their own marketing campaigns from the successful collaboration between Korean pop sensation BTS and fast food giant McDonald’s, says Mutant’s Bethany Bloch. The rollout of a ...
Forbes4mon
McDonald’s, Popeyes And More Are Blending Fame With Flavor. Why It Works
Since Travis had been a McDonald's fan long before the campaign was conceived, this campaign was undeniably authentic, and everyone could tell. The global sensation BTS also teamed up with ...
PRWeek3y
BTS campaign in Asia has been ‘phenomenal’: McDonald’s Asia marketer
Unrestricted access to all Essential and Insights content Access to the PRWeek Consultancy Tracker and the Top 150 Monthly Trading Tracker Hub In-depth reports including quarterly and annual ...