In addition to hydration (the key in K-beauty), translucency ... you’ll find the top-button Korean skincare products worth buying after years of testing, complete with before and after products ...

But, owing to the fact it has extended its shade range considerably (it’s now available in 40 shades as opposed to a measly ...

These serums and toners will give you such a radiant glow, they'll earn a permanent spot in your virtual cart.

Petitfee’s Gold Hydrogel Eye Patch is one of Gunn’s favorites. “These Korean eye patches contain colloidal gold, a hot new ...

PureWow editors select every item that appears on this page, and some items may be gifted to us. Additionally, PureWow may earn compensation through affiliate links within the story. All prices are ...

The South Korean sweep over Filipinos not only happens in food, pop culture and fashion, but more so in skincare.

Unlike traditional treatments like Rejuran or other skin booster, which provide temporary results, this treatment regenerates skin from within, boosting collagen production and enhancing elasticity ...

The Bio-Collagen Real Deep Mask is one that I’ll keep stocked inside my home for as long as I can help it. Nourishing, ...

Achieving "glass skin" is having a smooth, glowing complexion. This beauty trend boasts skin so luminous it resembles the clarity of glass. Originating in South Korea, glass skin has become the ...

Do you often dream of getting radiant and healthy skin like your favourite K-drama stars? Your wish can come true if you include the right Korean face serum in your daily skincare routine. This potent ...