We observe their behavior and we mimic that behavior. In short, we do what they do. This theory is also known as social cognitive theory. Social learning theory, developed by psychologist Albert ...

Reviewed by Andy Smith Modern portfolio theory (MPT) and behavioral finance represent differing schools of thought that ...

Behavioral economic theories are used to explain most everyday decisions, such as what people buy, how they manage their finances, and whether or not they make healthy lifestyle choices.

Two different groups of macaques have been spotted in Japan mounting sika deer. The behavior could be part of a shared ...

This theory has been increasingly applied to travel choice behavior, particularly in the context of how individuals respond to various travel scenarios, such as congestion charges, travel mode ...

Are human behaviors controlled by genetics, or are environmental factors major contributors to behavior? Such questions are fundamental to the study of behavioral genomics. Aa Aa Aa The first ...

Prospect theory and other work by Tversky and Kahneman continues to inform many areas of behavioral economics research today. What role have Richard Thaler and behavioral economists at the University ...