Behavioral economics uses an understanding of human psychology to account for why people deviate from rational action when they’re making decisions. In the model of rational action assumed by ...

What drives customer behaviours? How does human decision-making influence economic outcomes? This ground-breaking programme unpacks the complexities of behavioural economics to give you deep insight ...

Timing an increase in your retirement contributions with a salary increase is a shrewd move that leverages behavioral economics principles to outsmart your brain and improve your long-term ...

This course explores modern managerial judgment through the lens of behavioral economics, experiments, and other forms of data. The course aims to help students (a) improve their ability to make ...

Most people go to the grocery store for food. Behavioral economist Shijun Gao goes for research. Gao recently joined the university's Department of Agricultural Economics and Agribusinesss.

As pricing strategies evolve, integrating decoy pricing with advanced technologies and ethical frameworks will ensure its relevance and sustainability in marketplaces.

This project brings together experts from disciplines including health economic modeling, complexity science, psychology, sociology and behavioral economics. The authors set out 12 methods which ...

An exclusive C Voter survey conducted for India Today on the eve of the Union Budget reveals a startling insight: the ...