Tom Brady wore a luxurious Jacob & Co. watch, the Caviar Tourbillon in Yellow Sapphires, to call his first Super Bowl as a commentator on Sunday.

Cricketer Abhishek Sharma's Rolex watch grabs eyeballs with the rugged, macho look (and also the hefty price tag).

Sotheby's is tapping into the Saudi Arabian market with its first auction in Diryah on February 8. The sale, called Origins, will be the first commercial auction ever held in the country (however, ...