Leading brands are finding success by integrating traditional shopper marketing expertise with new digital capabilities, ...

The Spider Awards, Ireland’s longest-running and most prestigious digital awards ceremony, has unveiled the shortlist for its 28th annual event, and it includes Mayo brand Foxford ... of social and ...

Howard: You mentioned branding should be the mechanism not the messenger in the age of community marketing. What does that mean and what does that look like? Kerbel: People trust people.

No Valentine's plans yet? Here's a schedule of Valentine's activities, performances, and promos in Robinsons Malls This February, Robinsons Malls invites you to celebrate love with the most ...

Taking control of your brand can mean the difference between an unfulfilling job and a rewarding career. But how can you persuade others to take the reinvented you seriously? The author presents a ...

Brand marketing is more than just logos and colours - it’s about creating an unforgettable experience that emotionally connects with your audience. Imagine walking into a room packed with people. Some ...

Activities for students and lesson plan ideas based on Times articles, photos, videos and graphs. Advertisement Have You Ever Experienced Heartbreak? A breakup? The end of a friendship? The death ...

CMO Radhika Duggal detailed the strategy behind the league’s “Game On” effort starring rapper Doechii that will premiere before the big game.

Aligning brand traits with consumer characteristics boosts relatability and connection in marketing strategies ... This brand positions itself at the forefront of high-adrenaline activities, ...

In order to be a “global brand with a local mindset”, Adidas doubles down on its commitment to marketing. Subscriber Exclusive Subscriber Exclusive 29 Oct 2024 5:39 pm ...

Expanding your mobile reach can be a great way to attract new app users and increase your brand’s visibility. Mobile marketing automation platforms allow you to personalize your messaging and target ...