In the third article in a series, experts at Aptos, Hilco Consumer Retail, Edited, Retail Strategy Group, Runway Brands Group ...

In a third shakeup within the company’s leadership ranks, I can report that chief commercial officer Deirdre Findlay is also ...

Uncover the truth about Google’s brand bidding recommendations. Optimize your paid and organic search efforts without losing revenue.

Target has been aggressively growing store brands like Good & Gather and Up & Up, which deliver better margins and help keep ...

Louisville-based Yum! Brands has named Scott Mezvinsky as its new KFC CEO, effective March 1.

Empowering your audience with valuable educational resources can turn them into passionate advocates for your brand. By ...

Marketing: Around the world, brands have learnt that revamping their identities without thinking the exercise through can be ...

Let's dive deeper into why lead-generation ad campaigns aren't suitable for every business, and then I'll share some ...

The Baltimore Ravens are continuing to get fans pumped for Saturday's divisional playoff game against the Buffalo Bills by ...

Jessica Jensen has been appointed as LinkedIn's new chief marketing and strategy officer, effective 21 January.

Walmart has unveiled a refreshed look and feel to better showcase its legacy and commitment to its customers. The ...

Discover how omnichannel marketing supports seamless customer experiences. Learn omnichannel strategies to improve engagement ...