Hosted on MSN2mon
Campbell’s Soup Changes Its Iconic Name for the First Time in Over 154 Years
For more than a century and a half, Campbell’s Soup has been synonymous with American kitchens. Its iconic red-and-white cans have graced pantry shelves, been immortalized in Andy Warhol's art ...
Wall Street Journal1y
Campbell’s Soup Sales Were Declining. So It Redesigned Its Iconic Can.
Campbell’s redesigned its iconic soup can for the first time in 50 years. The company’s strategy to revitalize its namesake product has paid off. Photo illustration: Kaitlyn Wang ...