Baltimore Sun editorial writers offer opinions and analysis on news and issues relevant to readers. They operate separately ...

A great ad slogan reveals the disproportionate power of a few carefully chosen and arranged words. It can send a product soaring, save a business, launch a career. A great slogan must, first ...

A brief, catchy slogan can be placed in advertisements ... Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans.

Another slogan related to love and marriage ... quality and style - and was used in several television and print ads. The catchy tagline helped Levi's cement its reputation as one of the biggest ...

Toyota hit a home run with a campaign that's captivated audiences and become a landmark for clever advertising. Their slogan?

The vehicle in the ad in question didn't begin the trend that started years before by a "tippy" competitor, but was one of the more interesting selections in the bunch. Answer at the link.

George Eastman knew the value of advertising, and of a good trademark ... "Kodak," which appeared in advertisements with the catchy slogan, "You push the button — we do the rest." ...

One person commented: "I've heard Americans say it, and they haven't even seen the ads ... phrase was so catchy it even prompted other brands to come up with copycat slogans.

Have you ever seen a funny advertisement that makes you laugh, blush, or even think a little? Well, condom ads are often like that. They use clever jokes and catchy lines to grab attention, ...

as the original slogan apparently was too masculine in nature. BrandWeek reports that Dodge is abandoning its familiar "Grab Life By The Horns" ad tagline. In its stead, the automaker will move to ...