A frenzied mix of silliness and celebrities is hitting the airwaves and the internet, and that means one thing: it is Super Bowl ad time again.Veteran advertisers are using tried-and-true tactics like ...

Of the ads that have already been released, here’s a sampling of the approaches advertisers are taking during the big game this year.

Sophia PargasSophia Pargas is a news associate for NBC News. Kendrick Lamar: 5 Sierra Ferrell 4 Beyoncé: 3 Charli XCX: 3 Sabrina Carpenter: 2 NBC News The NBC News team live blogging tonight had ...