Commercials that pulled at the heartstrings came out on top, plus some wry celeb hits. Did your favorite make the top 5?

With a Super Bowl game that wasn’t particularly close or that intriguing after the opening kickoff, the commercials needed to step up this year; our editors think most of ...

Budweiser won this year’s competition on the back of its “First Delivery” commercial, which featured a young Clydesdale horse ...

A look behind the scenes of how a Clydesdale horse featured in a Super Bowl ad on Sunday was raised and trained to appear in the commercial.

For the ninth time, Budweiser emerged as the winner of USA TODAY’s Ad Meter contest as viewers voted “First Delivery,” a tale ...

From Ben Affleck's DunKings to David Beckham and his long-lost twin Dave (played by Matt Damon) and all the pop star ...

The famous Clydesdale horses pull at viewers’ heartstrings for the 47th time in Budweiser’s 2025 Super Bowl ad. The 30-second ...

Another Super Bowl marks yet another chance for Budweiser to pull on the heartstrings with nostalgia and tradition. As ...

Billy Busch – the grandson of August Busch Sr. – knows the meaning of the Clydesales when it comes to the Super Bowl. "Strength, pride and quality," Busch told Sporing News. " ...

The Budweiser Clydesdales are returning in their 47th Super Bowl commercial, “First Delivery,” showcasing their resilience ...

Either way, USA TODAY's Ad Meter champions have over the years displayed the wide range of approaches that can deem a Super Bowl commercial a big winner in the eyes of the viewing public.

Clydesdales still grace the grounds of Busch Gardens, although they’re not the same ones paraded around the country by ...