Cola’s office in Chicago's trendy West Loop, the soda giant’s iconic logo is noticeably absent. In its place is a giant ...

In an industry where communication is critical, Lake Forest’s Toby Wong has made an impact. Even after suffering a ...

What's most interesting about the advertising at the big game is the number of big names that are missing. That says a lot about the national mood.

The Beer Snake—that magnificent slinky plastic stretch of hundreds of emptied beer cups stacked up by golf fans at the 16th ...

Major gains in sponsorship deals came from ticketing, alcoholic beverages and telecommunications. The total number of actual deals for all the NFL teams grew to over 3,600.

Fifty years since it first brandished the blindfold, PepsiCo is reviving the Pepsi Challenge, a taste test pitting the cola ...

To commemorate the 50th anniversary of the iconic Pepsi Challenge, the brand is bringing the challenge back, pitting zero-sugar versions of Coca-Cola and Pepsi against each other in live taste ...

Soda giant Coca - Cola posted a surprise rise in comparable revenue and topped estimates for fourth-quarter profit, helped by ...

Pepsi and Coke faced off in the Pepsi Challenge, and Super Bowl LIX weekend marks its return. Here's what to know about the ...

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