Ad agency BBDO created the "Look sharp, feel sharp" catchphrase for shaving company Gillette in the 1940s, and the brand used ...

Slogans can be inexpensive, or they can be very costly. Many large companies spend millions of dollars with ad agencies and image consultants to come up with new slogans. Communicating the new ...

Explore the history of BMWs iconic ad slogan, The Ultimate Driving Machine, and its impact on brand identity and sales.

But sometimes a clever slogan can go beyond its ... Liz Whiston were tasked with creating an advertising campaign which would help wood varnish company Ronseal make a lasting impression.

These days, it’s very rare that something goes wrong for superstar personal injury lawyer Anh Phoong, but the ...

Fast food companies have some of the best brand recognition ... See if you can match the ad slogan to the fast (or fast casual) food empire it belongs to in the quiz below. One early fast food ...

Mazda has an all-new advertising campaign in the US that focuses on the new slogan: Driving Matters ... and being behind the wheel of one of the company's vehicles. Timed with the launch of ...

Ford has adopted a new ad slogan designed to ward off complacency after successful run of nearly six years. The company is reportedly retiring its "Drive One" tag line for "Go Further," which will ...

After 10 years, Staples is dropping its once ubiquitous "That Was Easy" slogan as part of a new advertising campaign aimed at redefining the company for the digital age. Traditionally associated ...

UK ad regulator the Advertising Standards Authority (ASA) has been revealing its lighter side, naming the UK's most memorable ...