Understanding consumer behavior isn’t just about selling products—it’s about understanding how people think, feel and make decisions. Over time, marketers have discovered certain “laws” that influence ...

AI is transforming travel booking by enabling collaborations between AI engines and major travel companies, potentially ...

BCS completes the sale of its German consumer finance business. This is part of its initiative to streamline operations and ...

Amazon next week will celebrate its 20th anniversary of its Amazon Prime membership. And now, Amazon Prime offers 300 million ...

These insightful, often profoundly personal stories offer actionable lessons for inclusive, high-performing leaders and their ...

"We're in a situation where under Democratic administration, banks are pressured to debank conservatives, and then under ...

In a world where buyers demand authenticity and trust more than ever, this book reveals how to drive ... societal polarization has reshaped buyer behavior, distrust is the #1.

As a marketer, this is very good news. The bad news? I wonder if AI and consumer behavior increasingly drive the advertising that is seen and if we’re losing the ability to surprise and delight.