Industry experts at the e4m India Brand Conclave 2025 came together to discuss the various aspects of customer journeys and ...

Acquiring a new company can be a major milestone for small and medium-sized enterprises (SMEs) in terms of rapid growth, diversification, and greater market reach.

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an agency to grow their business and keep their reputation in tact. Hiring a ...

CGI had CAD 1.5 billion in cash and equivalents at the end of fiscal 2023, with debt of around CAD 2.7 billion. This leveraged position, especially in comparison with Indian IT-services counterparts ...

The next phase of change of marketing is one steered by algorithm-driven media and AI-generated creative, and faces even ...

Discover why customer reviews are essential for digital marketing success. Learn how they build trust and influence buying decisions.

When Google introduced its AI Overview feature in May 2024, those of us in the digital marketing and SEO spaces knew it ...

Building a digital marketing campaign from scratch may seem daunting, but with a structured approach, it’s entirely ...

The company enables Smart TV users to interact with ads using their remote. It uses QR codes and household identity graphs to ...

Social commerce is undoubtedly here to stay and its potential continues to grow. Throughout 2025, retailers that embrace ...

Organizations are inundated with vast amounts of data. This data originates from various sources, including customer interactions, transactions, and social media engagements. The ability to harness ...

After all these years, email remains an effective method for businesses to reach their target audiences. There are ...