Maximize conversions by tailoring content to each sales funnel stage ... Kris is the founder and former CEO of Internet marketing firm Pepperjam, which he sold to eBay Enterprises in 2009.

Viral content isn’t about immediate conversion or pushing sales messages. Its primary function is to create awareness and ...

strategies that have emerged because of the need to move away from the antiquated linear marketing and sales funnel, as originally defined by William W. Townsend—soon to celebrate its 95th birthday.

The sales marketing funnel is more than just a concept ... delivering tailored content, and utilizing the power of media to turn prospects into advocates. In today's competitive landscape ...