11 ways companies can safeguard customer marketing data
2. GET CERTIFIED ON THE LATEST CYBER SAFETY MEASURES.
PowerSports Business2d
Fueling growth through customer lifecycle management
Prioritizing customer satisfaction and keeping the Lifecycle Clock running smoothly is key to thriving in an increasingly ...
Customer 'Lifetime Value' Is The Wrong Metric For Success
ARPU offers companies a reliable, month-over-month cash flow metric that aligns with a customer’s very first month.
Putting The Customer Back In Customer Experience
After hours on hold, I was told everything was sorted and I’d receive a follow-up email within 24 hours. Days passed and nothing happened.
Marketing3mon
The Customer Data Conundrum: How CX Leaders Can Optimize Both Privacy and Personalization
After two years of major pivots and accelerated digital transformations, brands are taking a close look at the way they handle customer data. There's no question that the insights companies draw from ...
Google tightens Customer Match data rules in major privacy update
In a significant privacy-focused update, Google announces a new 540-day cap on Customer Match list durations across its advertising platforms, starting April 7 ...
Convenience Store News16d
AI Plus Customer Data Equals a Powerful Revenue Boost
The days of customer data platforms (CDP) simply aggregating information about shoppers and their purchases are long gone, and a new generation of analytics and insights powered by artificial ...