A brand’s ability to forge meaningful connections often lies not in what a brand offers, but in how it resonates emotionally ...

Love him or hate him, Donald Trump understands that there’s a new media playbook for earning attention and trust and ...

By the time your startup reaches Series B, you’ve shown product-market fit (PMF) and have achieved some initial market ...

Q4 2024. Management View. CEO Johannes Thomas highlighted that Q4 2024 marked a turning point with 5% referral revenue growth an ...

With 70% of business transformation projects failing, marketing data and technology could hold the key to success.

The AI revolution is upon us, with businesses pouring billions of dollars into generative and predictive AI solutions. From ...

Its cash, cash equivalents, and short-term marketable securities balance was around $1.2 billion in 2022, and we expect the trend of no/low debt and deep pockets of cash to continue over the next five ...

In today’s digital world, customers interact with brands across multiple platforms—websites, social media, emails, apps, and ...

Improve your SEO strategy with SERP analysis. Deconstruct the pages that rank, their search intent, and consider the ...

Optimove, the first Customer-Led Marketing Platform, today announced the release of its 2025 Optimove Insights Consumer ...

Diageo reported H1 sales of $10.9 billion, down 0.6% YoY, mainly due to a negative FX, partially offset by higher top-line ...

To understand how the Mayo Clinic became a superior healthcare brand, I talked with Leonard Berry, PhD, to understand their ...