Storied names of the global ad industry, like JWT and Leo Burnett, are vanishing as AI storms the world of business. But ...

In the past, advertisers and marketers could make bold claims about their products without much pushback. They could say a ...

Rotana TV has signed a strategic agreement with SPEX part of Extend, the ad network, officially appointing them as the exclusive advertising agency responsible for managing and selling advertising ...

HYDERABAD: To safeguard the streetscaping from encroachments, the Hyderabad Metro Rail Limited (HMRL) has proposed ...

Analysts expect 2025 will be a banner year for advertising M&A following the proposed merger of Omincom and IPG.

Big media companies like Amazon, Disney and Warner might be cautious about the looming merger of ad titans Omnicom and ...

Traditional marketing methods, like expos and print ads, were once the cornerstone of franchise expansion. But as times have ...

Publicis Media U.S. has acquired Dysrupt, a digital performance marketing agency. The acquisition aims to enhance Publicis Media’s capabilities in delivering effective digital marketing solutions.

Dubai: Ampverse Pulse, a leading specialist in gaming marketing, is proud to announce the launch of Pulse Media, a digital ...