The 2024 season saw Dr Pepper significantly increase its investment in NIL when it partnered with 12 college football players ...

Shortly after winning the national title, Ohio State QB Will Howard teamed up with Dr Pepper to shoot a social campaign that took the internet by storm. We caught up with the director of the viral ad.

College football Week 15 predictions: Expert picks for every conference championship game Here's what you need to know about the Dr Pepper halftime challenge as it takes place across all Power 4 ...

Dr Pepper wanted to do an advertisement with him. Even in the fog of cigar smoke and confetti, Howard had his answer ready: "Hell yeah, let's do it." Howard wanted to do something with the ad ...

The commercial is just the latest tie between Dr Pepper and college football. The company’s “Fansville” commercials have been a hit with viewers, and the Dr Pepper Tuition Giveaway ...

"#ad Championship football, it’s a Pepper thing," the Buckeye quarterback captioned his post. "Custom Dr Pepper fit by @nigelxavier." Howard wrapped up his college career after spending four ...

In the NIL era, part of those rewards are newfound commercial opportunities—and Buckeyes quarterback Will Howard was quick to jump on board, starring in a Dr Pepper spot that he posted to his ...

Krispy Kreme has teamed up with Dr Pepper for the first time ever to introduce a new collection of doughnuts to help fans kick off football season. Beginning Friday, Aug. 23 and for a limited time ...