OPEN ME FOR ALL OF THE THINGS!Thanks to e.l.f. cosmetics for sponsoring this video. Shop the Christian Siriano collection ...

The cosmetic brand’s new campaign spotlights the positive impact of its purpose-led efforts and invites other businesses to join the “unicorn parade.” ...

Brand values play a pivotal role in the purchasing decisions of e.l.f.’s largely Gen Z audience. According to a recent report ...

As a makeup artist, I love using the $23 Rare Beauty Soft Pinch liquid blush, but I think the $7 ELF Camo product is a great, ...