I think the ELF Power Grip formula is one of the best primers on the market, and it's only $10. It creates a tacky base for makeup to grip onto so everything stays in place all day. In my ...

“NYX is one of those drugstore makeup brands I always recommend to friends and family who want quality products at an ...

And one highly affordable makeup primer, coming in at just $10, has been all the rage on TikTok lately: e.l.f’s Poreless Putty Primer. The viral primer is touted as a way to erase pores and keep your ...

By celebrating our community's authentic perspectives through humor, we create a place of belonging that fosters positivity, inclusivity and accessibility for every eye, lip and face ... Power Grip ...

But, she reveals the most highly-recommended product she'd been told to try wasn't chalk or a dowel - but Elf's best-selling Power Grip Primer ... for helping keep makeup perfectly in place ...

Here's our rundown of the 24 best health and beauty brands on Shopify. From household names, viral TikTokers, and challenger ...

The Glow All Out - Halo Glow Bundle is the most customizable set on the list. It contains six makeup items that range from ...

You’ve probably heard this said many times, but a lot of people use a primer before putting on makeup to get the best, long-lasting results. You don’t want your foundation or concealer sliding off ...

This primer acts as a magical barrier between skin and makeup. On the initial application, it had a runny consistency comparable to a gel serum. The formula's hyaluronic acid and niacinamide ...