• Track email open/click rates based on how customers set up their preference control center. Ultimately, a marketing ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Developing specialized AI skills can land us higher pay. In its “2024 AI Jobs Barometer” report, PwC stated that for sales ...

Ding, ding, ding! The battle is on, with email in one corner, and SMS across the ring. Which channel is best for your marketing efforts? Some 74 trillion emails are sent every year, and "only" 8 ...

The research found that 61% of small business owners identify sales and customer acquisition as a priority for growing their ...

Nigeria’s digital marketing space is a fast-paced sector where creativity meets cultural nuance. With more people online ...

Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. The post How cognitive ...

This surge in digital activity has given rise to a wave of new online creators who are shaping trends, driving conversations, ...

AI: Future digital marketing guru or just another tool?Issued by Naz Consulting InternationalJohannesburg, 11 Feb 2025Visit our press officeAI isn’t perfect. Will AI replace human creativity, or is it ...

Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

AI transforms loyalty programs by predicting customer needs, automating engagement and delivering hyper-relevant offers.

JTS has acquired AM Solutions as part of its strategic growth plan. The company has also rebranded to reflect its expanded ...