Poppi's director of PR and communication told Newsweek that the soda brand cannot wait for people to see what's next.

Boost your email marketing with persuasive, psychology-backed strategies that ethically drive action. The post How cognitive ...

Poppi, a drink brand using low-sugar ingredients and prebiotics to make “healthy” soda, set out to create a viral influencer campaign leading up to its Super Bowl 2025 commercial. It involved sending ...

Here’s what we learned about customer acquisition strategies for direct mail based on this year’s survey data.

Nigeria’s digital marketing space is a fast-paced sector where creativity meets cultural nuance. With more people online ...

Use precise geolocation data and actively scan device characteristics for identification. This is done to store and access ...

Developing specialized AI skills can land us higher pay. In its “2024 AI Jobs Barometer” report, PwC stated that for sales ...

Michelle McCarthy's MCC Marketing Group offers a full suite of services, including strategic planning, audience development, digital marketing, media planning, and event promotion.

Direct customer feedback is the best indicator of a company’s overall performance. When you actively engage with your customers, you quickly learn of their likes and dislikes, which gives you the ...

Doherty: "The Green Street site provides the opportunity for mixed use development. I would envision supporting a proposal ...