Consumers are tired of AI as a buzzword, with 85% turned off by AI-branded products. Apple Intelligence focuses on personal ...

Investment firm Wedbush is bullish on Apple AI and its effect on iPhone 16 sales, suggesting it will drive a supercycle going into 2025. Google and OpenAI have announced significant updates for ...

Apple is one of the biggest tech companies on the planet. While it has had a hand in artificial intelligence over the years, it’s primarily a hardware company. With the rise in AI technology ...

Apple is releasing the first batch of AI features next week, but many consider the included offerings underwhelming. While more exciting Apple Intelligence features are launching in the coming ...

AI may be the thing that kills you, but so could a few other threats that demand just as much attention. Apple did none of these three things. Its entry into AI got the important things right.

Opinions expressed by Forbes Contributors are their own. Tim Bajarin covers the tech industry’s impact on PC and CE markets. At Apple's recent iPhone 15 launch, I was asked what I thought was ...

Apple has been using AI in its products for at least a decade. Here is how the new technology can continue to shape the company’s offerings and impact its future financial results. In this ...

Apple was behind on smartphones, until it wasn’t. It lagged the crowd in digital music players, until it didn’t. There was a time when it was woeful on wearables, until it that changed.

Here’s how it works. Apple has been working on machine learning and AI technology for decades. It is deeply integrated into all its products, including providing health data and services in the ...

Thompson Rivers University provides funding as a member of The Conversation CA. When Apple’s version of AI, branded as Apple Intelligence, rolls out in October to folks with the company’s ...

“If you ain’t first, you’re last,” he’d say to Apple CEO Tim Cook. In the meantime, Cook is aware that his company isn’t going to have AI first, but the longer the CEO said it takes to ...

The event, held at Apple's Cupertino, California, headquarters, also marked the tech giant's foray in earnest into generative AI. Called Apple Intelligence, Apple's AI is designed to help simplify ...