With the advent of generative AI, the teams responsible for PMF and GTM—product and marketing—must be more aligned than ever.

When I wrote GTMU, I first divided the go-to-market process into three questions to simplify your understanding of what is required. Whenever I explain it this way, people always ...

You can utilize free or affordable marketing tools like Canva for design, Hootsuite for social media management and Mailchimp ...

8 Go to Market Strategy Templates for a Successful Launch Your email has been sent Download the best free go to market strategy templates for monday.com, ClickUp ...

In a 15-year-plus go-to-market (GTM) strategy career, I have worked with hundreds of B2B companies directly, indirectly with other consultants or through any of the many accelerator programs I ...

NEW YORK — Target has shortened its go-to-market cycle to eight weeks, down from 27, for specific trending items so they can reach shoppers faster, Rick Gomez, chief commercial officer at Target ...

Unlock the timeless secrets to building strong business partnerships based on the foundation of trust In The Go-to-Market Cheat Code: The Secret to Unlocking B2B Growth, award-winning entrepreneur ...

West Side Market is gearing up for significant changes that will modernize its infrastructure while preserving its rich ...

Marking its fifth birthday, the IOWN Global Forum, the trade association associated with the Innovative Optical and Wireless Network (IOWN) project – has released details of its activities for ...