Optimize your GA4 data by tackling unassigned traffic. Learn the causes, solutions and actionable steps to improve traffic attribution. The post How to resolve unassigned traffic in GA4 appeared first ...

Given rising software spending, growing demand, increasing strategic partnerships, and rapid digital transformation, the SAAS industry appears to have favorable prospects. Therefore, high-growth SAAS ...

Super Bowl ads may be big-budget, but the strategies to measure success apply to marketers of all kinds. Discover how.

In 2024, many retailers put gen AI projects into production. In 2025, retailers will scale these AI projects and embed the ...

A handful of NFL head coaches have game-management coordinators. Packers coach Matt LaFleur could use some help after a ...

Rigetti Computing, IonQ, Booz Allen Hamilton, D-Wave Quantum, and Quantum Computing are the five Quantum Computing stocks to watch today, according to MarketBeat’s stock screener tool. Quantum ...

Google's YouTube ad revenue was up more than $1.5 billion from Q3 2024.

Google's digital ad sales continued to grow at a healthy clip during the holiday season, but that wasn't enough to offset ...

Alphabet's fourth-quarter earnings day is here, with numbers expected to be released after the markets close Tuesday. This ...

Shares plunged 6% in after-hours trading as the earnings report was digested by traders.

He joined The Verge in 2019 after nearly two years at Techmeme. Google parent company Alphabet expects to invest “approximately $75 billion” in capital expenditures in 2025, according to a statement ...

The tech giant’s fast-growing cloud-computing business decelerated last quarter.